Some organisations take a very short term and narrow view of the effectiveness of their events and activities; they measure their success in terms of immediate cost and return, forgetting the concept of Lifetime Value. Lifetime Value is the total amount of business that is generated year after year either directly or indirectly (through referrals)… Read more…
Selling the power of events
Selling the power of events to sponsors and exhibitors If you are selling an event to a sponsor or exhibitor you must first ensure that your prospect fully understands the power of events as a marketing and business development tool – compared to other opportunities such as television, magazines, radio, direct mail etc – before… Read more…
Values – a waste of time or key business driver?
Are values a waste of time or a powerful driver for you and your organisation? Values are important as they articulate what you believe in and are the principles that guide everything you do. They guide behaviour, actions and decision making at an individual and organisational level. They make life easier for you; you can… Read more…
- « Previous Page
- 1
- …
- 13
- 14
- 15