A client showed me a two minute video they had developed for their prospects. The video showed their existing partners talking to camera about the value and results they had obtained from my client. The video worked well because in only two minutes (brevity is good) it said, and demonstrated, more than any business developer… Read more…
Approaching Prospects
One of the common complaints I hear from people involved with approaching prospects is that they have tried to approach a particular person but are unable to get the chance to speak to them. Maybe it’s not the response that is the problem but your stimulus! If you adopt a standard approach you will generate… Read more…
How to balance quality and quantity in your business development activity to get the clients and sponsors you need
Two of the key reasons business developers are not successful at attracting clients and sponsors are the opposite sides of the same coin – activity. Mistake 1 – Too little activity This is where someone simply does not undertake enough activity to fill their prospect pipeline and consequently does not generate the required number of… Read more…
Testimonials that attract business
When was the last time you asked for a testimonial from a client or sponsor? If you are not using testimonials as a regular part of your marketing approach, you may not be maximizing your potential to attract business. Why use testimonials? A testimonial from a credible person or organization can go a long way… Read more…
Are you getting enough Attraction action?
If your approach to developing new business is based only on identifying and approaching prospects, you might be missing out on attracting business to you What is attraction? Put simply, it’s about undertaking activities that put yourself and your business in front of your audience and then attracting those potential clients, customers, sponsors and donors… Read more…
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