Richard Woodward

Strategic Planning Facilitator, Business Development & Sponsorship Training

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    • Strategic Planning & Workshop Facilitator
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    • Attract & Retain Corporate Partners & Sponsors
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Take a different view of your client and prospects

When business developers show me their client and prospect lists, if they are working in a business to business environment, I am typically presented with lists of company names. A few months later when we revisit the lists, invariably a few companies have been added and a few removed. The focus on companies not people… Read more…

Categories: Client retention, Propositions, Proposals and Presentations

When rapport is more than a chat over coffee

When I introduce the subject of rapport to clients I sometimes get the response “It’s OK, I get on fine with people” and a look that says “no need to cover that, let’s move on”. Well not so quick! People often think of rapport as simply the ability to interact socially with people. Whilst social… Read more…

Categories: Client retention, Propositions, Proposals and Presentations

Creating Value for Clients and Sponsors

If you want to increase your chances of retaining your partners and clients I highly recommend you focus on helping them to derive value from what you have sold them. Too many people sign partnership agreements, purchase software, take stands at exhibitions, then don’t make the most of the opportunity and complain when they don’t… Read more…

Categories: Business development, Client retention, Sponsorship and corporate partnerships

Retaining clients, customers, sponsors and donors

We all have experiences daily as consumers; from purchasing a cup of coffee, to visiting the gym, to paying bills. We tend only to only remember the exceptionally good or exceptionally bad experiences, which we then recount to friends and colleagues. Too often a business will lose our custom, because one aspect of the experience… Read more…

Categories: Client retention, Sponsorship and corporate partnerships

How to service sponsors & clients effectively

Having just run a workshop for the clubs from a major national sporting organisation on the topic of effectively servicing sponsors, I would like to share with you some tips on effective servicing which can be applied to servicing clients, customers, sponsors and donors. The importance of effective servicing The importance is the lifetime $… Read more…

Categories: Client retention, Questioning and listening skills, Sponsorship and corporate partnerships

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RICHARD BLOGS REGULARLY ON:

  • Business development
  • Client retention
  • Propositions, Proposals and Presentations
  • Questioning and listening skills
  • Sales techniques
  • Sponsorship and corporate partnerships
  • Strategic Planning Facilitation

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How to develop a compelling partnership and sponsorship proposition

Change ONE word and you will attract more sponsors & partners

A simple but crucial formula for success in business development

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Business Development That Works

How to attract and retain sponsors and partners

About Me

Richard is a business development strategist, trainer, speaker and author who has worked with leading organisations since 2004 to help them attract and retain new business.

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Richard Woodward & Associates Pty Ltd PO Box 908 Bondi Junction 1355 Sydney, Australia

Phone: + 61 2 8964 4350
Mobile/cell: 0414 886 018

Email: richard@richardwoodward.com.au

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