Sell once and retain forever – Retention Strategies for Corporate partnerships What’s the point of going to all the effort of securing a new corporate partner only to lose them a year or two later because the relationship has not met their or your expectations? In my observation, too many organisations put a great deal… Read more…
One contact is too much risk
If you have only one contact in a client or partner organisation you are carrying far too much risk. If your contact leaves and the person replacing them does not share the same enthusiasm for your organisation, service or cause, you may have a problem in retaining that client or partner. This problem presents an… Read more…