Nowhere is the saying ‘first impressions count’ more relevant than when a proposal drops on a prospect’s desk. There is a brief window of opportunity to entice the prospect to read your proposal rather than file it in the ‘I will read that later, much later’ pile. What can you do to entice the prospect… Read more…

If you want to ensure that your next proposal, presentation and event are successful you need to address three fundamental questions; what do you want the audience to think, feel and do as a result. By considering the answers to these questions you will ensure that you develop a powerful communication that engages the audience… Read more…

Selling anything is about giving your prospect the confidence to choose you over a competitor. Your presentation and pitch is a make or break situation in this regard. Presentations and pitches provide the opportunity to demonstrate your credentials to solve your prospect’s problems and address their needs. They also provide the opportunity to give your… Read more…

Too many prospect lists I come across resemble clothes wardrobes; too many out of date items that people should have let go, items that are stopping people seeing the reality of what is useful to them moving forward. If this sounds like your prospect list, maybe it’s time to declutter! The illusion we create The… Read more…