Developing your proposition is a vital step in the process of securing sponsors and corporate partners. If you are not sure what your organisation has to offer sponsors and corporate partners or your prospects are not finding your sponsorship proposition compelling, this seven step process will enable you to determine what your organisation has to… Read more…
Change ONE word and you will attract more sponsors & partners
What I am about to share with you has to be the easiest way to boost performance in a corporate partnership or sponsorship manager role. It doesn’t cost anything, requires little effort and has a dramatic effect. It makes attracting sponsors and partners easier and creates more value for sponsors and partners. Here are two… Read more…
10 reasons organisations fail to attract and retain sponsors and corporate partners
Over the last 30 years I have witnessed numerous attempts by organisations to engage corporates to become sponsors and partners, some successful, most not. This included eight years at CBA and KPMG where I was approached daily by organisations seeking to secure those organisations as sponsors. I can also reflect on my own experience on… Read more…
Nine things sponsors and partners give you besides dollars & pounds
The great news is that for those able to attract and retain sponsors and partners the rewards are so much more than just dollars and pounds. When approaching potential sponsors and partners, many organisations just see the dollar and pound signs and miss out on the bigger opportunity that sponsors and partners provide. Let’s explore… Read more…
How to use your stories in your presentations and proposals to get the results you need
From your brand story, ambition story and proof stories, to your prospect’s stories and opening and closing stories, there are many different stories you can tell in your presentations and proposals to get the results you need. Read more…
