Sell once and retain forever – Retention Strategies for Corporate partnerships What’s the point of going to all the effort of securing a new corporate partner only to lose them a year or two later because the relationship has not met their or your expectations? In my observation, too many organisations put a great deal… Read more…
How to become effective at securing sponsorship
There is no mystery as to why some people are effective at securing sponsors and corporate partners whilst others are not. The explanation is found in their actions; what they do or don’t do which you simply have to observe in order to understand. To be effective in any role you need an effective process… Read more…
How to break through the sponsorship clutter and generate long term value
At a sports marketing conference I recently attended in London the logos of the 55 sponsors of the Olympics in London were put up on a screen. Now that’s what you call clutter! Even in the next slide when the 55 were broken down into the 5 sponsorship categories (TOP, UK Tiers 1-3 and Paralympics),… Read more…
Selling the power of events
Selling the power of events to sponsors and exhibitors If you are selling an event to a sponsor or exhibitor you must first ensure that your prospect fully understands the power of events as a marketing and business development tool – compared to other opportunities such as television, magazines, radio, direct mail etc – before… Read more…