Richard Woodward

Strategic Planning Facilitator, Business Development & Sponsorship Training

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Effective Audience Communication

The story

I recently attended a Sydney Symphony concert at the Sydney Opera House. At the end of the performance an Emirates Airlines hostess in full uniform presented the conductor with a bouquet of flowers. The gesture subtly reinforced the message that Emirates was sponsoring the evening’s performance and is a supporter of the Symphony

A year earlier I attended the same venue for a different event sponsored by a well known company whose logo dominated the stage. As the event was about to start, someone sitting behind me said in an indignant voice “How dare the company put their logo on the Sydney Opera House Stage!”

What was meant to generate a positive impact turned out to be a negative for that person and possibly others

The implication

This reminded me that if we want to communicate messages effectively, we must ensure that we engage our audiences in a way that is relevant and meaningful to them

The message should be appropriate for the environment in which it will be received by the audience

Put some thought into it

Taking time to develop a more subtle, creative and engaging communication may have a more positive impact than an obvious ‘in your face approach’

Advising clients

When required we need to educate clients that bigger and louder is not always the best way to achieve the desired result

We should help them to look at the impact of their proposed communication from their audience’s perspective rather than their own and where necessary to challenge their thinking

Your determination to get the best outcome for a client will go a long way to reinforce trust and credibility between you

Categories: Propositions, Proposals and Presentations, Sales techniques

RICHARD BLOGS REGULARLY ON:

  • Business development
  • Client retention
  • Propositions, Proposals and Presentations
  • Questioning and listening skills
  • Sales techniques
  • Sponsorship and corporate partnerships
  • Strategic Planning Facilitation

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How to develop a compelling partnership and sponsorship proposition

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About Me

Richard is a business development strategist, trainer, speaker and author who has worked with leading organisations since 2004 to help them attract and retain new business.

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Richard Woodward & Associates Pty Ltd PO Box 908 Bondi Junction 1355 Sydney, Australia

Phone: + 61 2 8964 4350
Mobile/cell: 0414 886 018

Email: richard@richardwoodward.com.au

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