Richard Woodward

Strategic Planning Facilitator, Business Development & Sponsorship Training

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About

Richard Woodward
Richard is a business development strategist, trainer, speaker and author who works with leading organisations to help them attract and retain business.

Since setting up in 2004 his clients have included leading players in the arts, culture, charity, health, environment, sport, tourism, event, education, association, government and business sectors.

Richard facilitates their strategy sessions and planning days; provides training in business development  skills; and speaks at conferences and events.

Key organisations Richard has worked with in just the last two to three years include:

Museum of Contemporary Art, Taronga Zoo, National Museum of Australia, Fairfax Events, Diversified Communications, Botanic Gardens & Centennial Parklands, Queensland Symphony Orchestra, Inspiring Australia, National Archives of Australia, Cerebral Palsy Alliance, Landcare Australia, Department of Foreign Affairs and Trade, Australian Antarctic Division, Canteen, St Vincent's Curran Foundation, GI Cancer Institute, Leukaemia Foundation, University of Melbourne, Local Government Super, Australian Institute of Superannuation Trustees, Elderton Homes, Millbrook Homes, White Square Properties, Rockend, Audi, ActewAGL, Early Childhood Association and Learning Links.

Plus hundreds of organisations that attended his public workshops:

  • How to Attract and Retain Sponsors and Partners, Nov 19-20
  • Business Development That Works, Nov 26

When working with Richard you draw upon a unique blend of commercial experience, qualifications, training excellence and an extensive client-base to help you drive your organisation forward.

Commercial experience

Over a thirty year career Richard has held senior marketing and sales positions in Australia and the UK for the Commonwealth Bank, Sydney Opera House, KPMG, Stadium Australia, the Royal Automobile Club and McCarthy & Stone.

Qualifications

Richard holds a BA (Hons) in Applied Social Science, a Post Graduate Diploma in Marketing, the Chartered Institute of Marketing and Market Research Society Diplomas (UK) and a Certificate IV in Assessment and Workplace Training.

AUTHOR

Business Development That Works

Richard is the author of Business Development That Works – practical steps to enhance performance in sales and business development. The book is available to buy here.

How to Attract and Retain Sponsors and Partners

Richard is the author of How to Attract and Retain Sponsors and Partners – a practical guide to obtaining long-term corporate revenue for your organisation. The book is available to buy here.

Attract More Business

Richard is the author of Attract More Business a monthly newsletter providing business development tips for those seeking clients, customers, sponsors and funding - read Richard's  blog and receive monthly tips here.

Amazon Author

Discover Richard's Amazon Author Page here

Specific expertise in the area of sponsorship and corporate partnerships

Richard has specific expertise in the area of sponsorship and corporate partnerships. He has experienced both sides of sponsorship including roles as National Sponsorship Manager for the Commonwealth Bank and as Sponsorship Manager at the Sydney Opera House. During his time at the Commonwealth Bank, the bank won the Australian Financial Review National Sponsorship Awards in the sports category. In addition, Richard has been Chairman of the Australasian Sponsorship Marketing Association (NSW), a judge in the National Sponsorship Awards and is a frequent speaker at conferences on sponsorship and partnerships including speaking at the Louvre in Paris at Communicating the Museum.

Free business development tips

Sign-up to receive Richard's
'Attract More Business' newsletter:

RICHARD BLOGS REGULARLY ON:

  • Business development
  • Client retention
  • Propositions, Proposals and Presentations
  • Questioning and listening skills
  • Sales techniques
  • Sponsorship and corporate partnerships
  • Strategic Planning Facilitation

Latest News

How to develop a compelling partnership and sponsorship proposition

Change ONE word and you will attract more sponsors & partners

A simple but crucial formula for success in business development

Buy the Book

Business Development That Works

How to attract and retain sponsors and partners

About Me

Richard is a business development strategist, trainer, speaker and author who has worked with leading organisations since 2004 to help them attract and retain new business.

Find Me

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Contact Me

Richard Woodward
& Associates Pty Ltd
PO Box 908
Bondi Junction 1355
Sydney, Australia

Phone: + 61 2 8964 4350
Mobile/cell: 0414 886 018

Email: richard@richardwoodward.com.au

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