Richard Woodward

Strategic Planning Facilitator, Business Development & Sponsorship Training

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About

Richard Woodward
Richard facilitates strategy workshops and planning days for leadership teams and boards, and trains business development teams.

He works with people that have a passion for their business, organisation or cause who are committed to improvement.

Since setting up his business in 2004, Richard has helped organisations develop effective strategies, build strong business development teams and generate the revenue required to achieve their goals.

His clients are ambitious businesses and leaders in the arts & culture, charity, education, event, government and association sectors.

Organisations he worked with in the last five years facilitating strategy workshops, consulting on projects, speaking at events and providing in house business development training included:

(Associations, Institutes & Peak Bodies) Australian Nuclear Science & Technology Organisation, Australian Local Government Association, TROG Cancer Research, Australasian Association of Nuclear Medicine Specialists, Australian Museum and Galleries Association, Future Food Systems, Australian Children's Education and Care Quality Authority, National Jockeys Trust, Australian and New Zealand Association of Nephrology

(Arts & Cultural Institutions and Attractions) Museum of Contemporary Art, Queensland Ballet, West Australian Ballet, Musica Viva, Museum of Australian Democracy, Wagga Wagga Show Society, Riddoch Arts & Cultural Centre

(Government Authorities) NSW Department of Enterprise, Investment & Trade, City Renewal Authority (Canberra), Dams Safety NSW, Marine Rescue NSW, St.Marys Town Centre

(Business sector) Schindler Lifts, Qscan, Minor DKL (Coffee Club), DataTools, McArthur Community Care, Kerfoot, Webb Australia Group, Allstaff Australia

(Charities, Foundations, Health & Education) St.Vincent's Curran Foundation, Redkite, NextSense, Bankstown Community Resource Group (BCRG), MQ Health, MQ Neurosurgery & Spine, Ronald McDonald House Charities, Children’s Hospital Foundation (Queensland), Children’s Medical Research Institute, Westmead Institute For Medical Research, Dementia Australia, Fred Hollows Foundation, Bond University, UTS Child Care, Wenona School.

Since 2004 hundreds of organisations have attended his speaking events and public workshops:

  • How to Attract and Retain Sponsors and Partners
  • Business Development That Works

When working with Richard you draw upon a unique blend of commercial experience, qualifications, training excellence and an extensive client-base to help you drive your organisation forward.

Commercial experience

Prior to setting up his own business, Richard held senior marketing and business development positions in Australia and the UK for the Commonwealth Bank, Sydney Opera House, KPMG, Stadium Australia, the Royal Automobile Club and McCarthy & Stone.

Qualifications

Richard holds a BA (Hons) in Applied Social Science, a Post Graduate Diploma in Marketing, the Chartered Institute of Marketing and Market Research Society Diplomas (UK) and a Certificate IV in Assessment and Workplace Training.

AUTHOR

Business Development That Works

Richard is the author of Business Development That Works – practical steps to enhance performance in sales and business development. The book is available to buy here.

How to Attract and Retain Sponsors and Partners

Richard is the author of How to Attract and Retain Sponsors and Partners – a practical guide to obtaining long-term corporate revenue for your organisation. The book is available to buy here.

Amazon Author

Discover Richard's Amazon Author Page here

Specific expertise in the area of sponsorship and corporate partnerships

Richard has specific expertise in the area of sponsorship and corporate partnerships. He has experienced both sides of sponsorship including roles as National Sponsorship Manager for the Commonwealth Bank and as Sponsorship Manager at the Sydney Opera House. During his time at the Commonwealth Bank, the bank won the Australian Financial Review National Sponsorship Awards in the sports category. In addition, Richard has been Chairman of the Australasian Sponsorship Marketing Association (NSW), a judge in the National Sponsorship Awards and is a frequent speaker at conferences on sponsorship and partnerships including speaking at the Louvre in Paris at Communicating the Museum.

RICHARD BLOGS REGULARLY ON:

  • Business development
  • Client retention
  • Propositions, Proposals and Presentations
  • Questioning and listening skills
  • Sales techniques
  • Sponsorship and corporate partnerships
  • Strategic Planning Facilitation

Latest News

How to develop a compelling partnership and sponsorship proposition

Change ONE word and you will attract more sponsors & partners

A simple but crucial formula for success in business development

Buy the Book

Business Development That Works

How to attract and retain sponsors and partners

About Me

Richard is a business development strategist, trainer, speaker and author who has worked with leading organisations since 2004 to help them attract and retain new business.

Find Me

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Contact Me

Richard Woodward & Associates Pty Ltd PO Box 908 Bondi Junction 1355 Sydney, Australia

Phone: + 61 2 8964 4350
Mobile/cell: 0414 886 018

Email: richard@richardwoodward.com.au

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