The story I recently attended a Sydney Symphony concert at the Sydney Opera House. At the end of the performance an Emirates Airlines hostess in full uniform presented the conductor with a bouquet of flowers. The gesture subtly reinforced the message that Emirates was sponsoring the evening’s performance and is a supporter of the Symphony… Read more…

It doesn’t matter how good what you have to offer is if you can’t communicate it to your audience Here are some simple techniques to put some more bite into your proposition and bring to life what you have to offer increasing your chances of having your audience say yes. Outcomes Focus on the outcomes… Read more…

One of the problems I often observe with clients is the lack of new prospects filling the sales pipeline. Too often the same obvious company names are bounded around as potential targets. As a key point in the sales process is developing relationships, I would recommend an ongoing program where the focus is simply to… Read more…