Richard Woodward

Strategic Planning Facilitator, Business Development & Sponsorship Training

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Testimonials that attract business

When was the last time you asked for a testimonial from a client or sponsor?

If you are not using testimonials as a regular part of your marketing approach, you may not be maximizing your potential to attract business.

Why use testimonials?

A testimonial from a credible person or organization can go a long way to building trust and credibility for you in the eyes of someone who has little or no experience of you.

Testimonials bring presentations, proposals and websites to life. They spark interest, inviting the prospect to find out more. They can take your message from the ordinary to the compelling.

What should a testimonial contain?

Use testimonials that talk about the outcomes that result from working with you, in particular, what you have helped to increase or decrease, for example, increased revenue, sales, prospects, clients, awareness, confidence or clarity of thinking or a reduction in time and costs.

You have to ask for them

If you don’t ask for a testimonial, you probably won’t get one. It’s unlikely that someone will volunteer one without asking.

A warning

Make sure that the person you ask to provide a testimonial is someone that you are 100% comfortable with being approached by one of your prospects to talk to about you and your organization.

If there is no name attached, don’t bother!

To have credibility the testimonial must have a full name and organization attached. A testimonial from J.P. from Texas or N.R from London does not provide the required level of trust and confidence.

So get to it!

Look at the clients, customers and sponsors that you are proud of and approach them to provide a testimonial. Ask them to outline what they saw as the benefit of working with you and the outcomes they feel they obtained.

Categories: Business development, Sales techniques

RICHARD BLOGS REGULARLY ON:

  • Business development
  • Client retention
  • Propositions, Proposals and Presentations
  • Questioning and listening skills
  • Sales techniques
  • Sponsorship and corporate partnerships
  • Strategic Planning Facilitation

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How to develop a compelling partnership and sponsorship proposition

Change ONE word and you will attract more sponsors & partners

A simple but crucial formula for success in business development

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Business Development That Works

How to attract and retain sponsors and partners

About Me

Richard is a business development strategist, trainer, speaker and author who has worked with leading organisations since 2004 to help them attract and retain new business.

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Richard Woodward & Associates Pty Ltd PO Box 908 Bondi Junction 1355 Sydney, Australia

Phone: + 61 2 8964 4350
Mobile/cell: 0414 886 018

Email: richard@richardwoodward.com.au

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