Developing your proposition is a vital step in the process of securing sponsors and corporate partners. If you are not sure what your organisation has to offer sponsors and corporate partners or your prospects are not finding your sponsorship proposition compelling, this seven step process will enable you to determine what your organisation has to… Read more…
Change ONE word and you will attract more sponsors & partners
What I am about to share with you has to be the easiest way to boost performance in a corporate partnership or sponsorship manager role. It doesn’t cost anything, requires little effort and has a dramatic effect. It makes attracting sponsors and partners easier and creates more value for sponsors and partners. Here are two… Read more…
A simple but crucial formula for success in business development
As we approach the middle point of the year I find it interesting that some people in business development roles have achieved so much in the first half of the year while others have achieved so little. Why is this? How does this happen? And what is the learning to ensure your organisation is successful… Read more…
The importance of agreeing your strategic planning terminology before your start your plan
One of the mistakes I see people make in their strategic planning days is for the group to start to discuss what their mission, vision, values, goals and strategies etc are without the group having a shared understanding and agreement on what those terms actually mean. The result – confusion reigns and the session grinds… Read more…
10 reasons organisations fail to attract and retain sponsors and corporate partners
Over the last 30 years I have witnessed numerous attempts by organisations to engage corporates to become sponsors and partners, some successful, most not. This included eight years at CBA and KPMG where I was approached daily by organisations seeking to secure those organisations as sponsors. I can also reflect on my own experience on… Read more…
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