If you really want to break through the communication clutter and attract your audience focus on getting your audience to experience what you have to offer Create an emotional connection Experience provides an opportunity to create an emotional connection with your audience, more so than a testimonial or telling your audience what your product or… Read more…
Specific questions lead to precise solutions
If there is one sales and business development skill that I recommend you have in working order it would be your questioning technique The ability to question allows you to identify the real issue that your prospect requires a solution for, providing you with the opportunity to provide a precise and unique solution Drill down… Read more…
Action to take to prosper in and after a downturn
Whenever there is poor economic conditions, it threatens our ability to attract clients, customers, sponsors and funding. We can’t control this threat, however we can control our mindset (what we think) and our activity (what we do). It is our thoughts and actions in response to this threat that will determine the future viability of… Read more…
Finding your inspiration to develop business
I wish I had a dollar every time I walk into an organisation that should be stimulating only to find an uninspiring environment where the people have lost their passion for what they do and forgotten the reason they took the role in the first place. The worst offenders are often charities and cultural institutions… Read more…
How to use WIP meetings to drive team performance
“I must go; we have our WIP (Work in Progress meeting) in 5 minutes. They are such a waste of time.” These were the words that ended a client call. The person anticipated their WIP with as much enthusiasm as a visit to the dentist. If your WIPs are not working for you, don’t suffer… Read more…
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